Ideas & perspectives

The Wave

Firing Customers? Yes!

The concept of firing a customer for the right reasons is not new.  Fred Reichheld, Bain fellow and  creator of the Net Promoter System, suggested that firing customers…

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Leader as coach

”Leadership is about being lonely”. This is what a CEO once told me. Unlike less individualistic cultures like Asia, this Wagnerian ideology of the leader alone at the…

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Treasure customer time

This principle is at the core of any sustainable experience. This applies to all industries from transportation to financial services to retail or government for that…

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